Love Brand 2025 | Soufiane El Bakkali among Moroccans’ favorite personalities

Thursday 12 March 2026 - 13:00

By: Sahili Aya

Beyond brands, certain public figures manage to establish a lasting presence in the collective imagination thanks to their performances and influence. The Love Brand study, revealed during the event Les Impériales, highlights these personalities who shape public opinion in Morocco. In the Personalities category, Soufiane El Bakkali ranked second in the 2025 ranking.

Love Brand 2025: a study with solid indicators

Conducted by the research firm Impérium, the Love Brand survey is based on a structured methodology designed to measure the real preferences of Moroccan consumers.

Key indicators illustrate the scale of the study:

more than 3,200 people surveyed
a panel distributed across Casablanca, Rabat, Salé, Tangier, Fès and Marrakech
more than 1,700 brands analyzed
more than 700 personalities and creators cited

The study combines two complementary approaches: a spontaneous response phase followed by an assisted phase by sector. This dual reading makes it possible to distinguish instinctive recognition from guided recognition and provide a refined view of public preferences.

Soufiane El Bakkali, a notable position in the Personalities category

Beyond brands, Love Brand also highlights personalities capable of leaving a lasting mark on public opinion. The presence of Soufiane El Bakkali in second position in the Personalities category illustrates the impact that major sports figures can have on the collective imagination.

Born on January 7, 1996, in Fès, Soufiane El Bakkali is a Moroccan athlete specializing in the 3,000-meter steeplechase, a middle-distance discipline combining running and obstacle barriers. Standing 1.94 meters tall, he has gradually established himself among the best specialists in this event worldwide.

A gradual rise on the international stage

Soufiane El Bakkali began attracting attention at a very young age in international competitions. In 2014, at just 18 years old, he finished fourth at the World Junior Championships in the 3,000-meter steeplechase.

He confirmed his potential a few years later at the 2016 Summer Olympics in Rio de Janeiro, where he finished fourth in the final, a result that marked his entry among athletes capable of competing at the highest global level.

A major international record

The career of Soufiane El Bakkali reached a historic dimension during the 2020 Summer Olympics held in Tokyo in 2021, where he won the gold medal in the 3,000-meter steeplechase. This victory ended several decades of Kenyan dominance in the discipline, making him the first non-Kenyan Olympic champion since 1980.

He later confirmed his dominance on the international stage by winning the world champion title in 2022 in Eugene, and by retaining his crown at the 2023 World Championships in Budapest.

During the 2024 Summer Olympics in Paris, he achieved another remarkable feat by winning a second Olympic gold medal, becoming one of the few athletes to retain his title in the history of the 3,000-meter steeplechase.

Reference performances

Soufiane El Bakkali also holds one of the best times in the world in his discipline, with a personal record of 7 minutes 56 seconds 68, achieved during the Meeting International Mohammed VI in Rabat in 2023.

He also won the 2022 Diamond League ranking in his specialty, confirming his consistency at the highest level.

Thanks to these performances, he is now considered one of the leading figures of contemporary Moroccan athletics, following in the footsteps of iconic athletes such as Hicham El Guerrouj.

Trends revealed by Love Brand 2025

The results of the study highlight a gradual evolution in the expectations of the Moroccan public. Respondents are placing increasing importance on personalities perceived as authentic, accessible, and consistent in their communication.

Thanks to its system based on spontaneous responses, the Love Brand study has become a strategic tool for understanding engagement mechanisms and observing transformations in the media landscape in Morocco.

The presence of Soufiane El Bakkali in this ranking confirms the influence that major sports figures can exert in the collective imagination.

Love Brand 2026: a new barometer on the horizon

The next edition, scheduled for March 31, 2026, will serve as a new perception barometer for brands and public figures. It will help identify those who succeed in consolidating their position in public opinion.

For Soufiane El Bakkali, as for the other distinguished personalities, the challenge will be to confirm the momentum observed in 2025. More broadly, this future edition is expected to reveal new figures set to emerge in the national media ecosystem.

To follow the news of the next edition, visit the website of Les Impériales.